Cob Foods · Revenue detail

Month by month, Nov 2025 to Jul 2026

Source: DTC + Amazon Revenue Forecast vs Actuals by Month.xlsx, Sheet1. Shopify is row 5, Amazon row 6, Total (Actuals combined) row 4, Projected row 3. Actuals stop at July (column J); August onward is projection only.

Month	Shopify	Amazon	Total	Projected	vs Proj	MoM	Amazon share
Nov 2025	17,309	0	17,309	10,000	+73%		0.0%
Dec 2025	33,681	0	33,681	25,000	+35%	+95%	0.0%
Jan 2026	318,424	0	318,424	50,000	+537%	+845%	0.0%
Feb 2026	170,270	0	170,270	75,000	+127%	-47%	0.0%
Mar 2026	136,403	10,233	146,636	90,000	+63%	-14%	7.0%
Apr 2026	126,863	14,984	141,847	108,000	+31%	-3%	10.6%
May 2026	164,686	27,281	191,967	129,600	+48%	+35%	14.2%
Jun 2026	148,417	37,344	185,761	155,520	+19%	-3%	20.1%
Jul 2026	191,358	44,397	235,755	199,208	+18%	+27%	18.8%
Total	1,307,410	134,239	1,441,649	842,328	+71%		9.3%

Over the nine months Shopify is 90.7 percent of revenue and Amazon 9.3 percent. Actuals beat the projection in every month, though the size of the beat shrinks from January to July.

Where each month came from

Nov 2025. First month of sales, Shopify only, $17,309. This is the launch month.
Dec 2025. $33,681, up 95 percent, still Shopify only.
Jan 2026. Spike to $318,424, up 845 percent on December. The CAC by Month.xlsx note (cell C2) attributes January to much higher subscription discounts that drove top-line growth.
Feb 2026. $170,270, down 47 percent, as the discounts were pulled back.
Mar 2026. $146,636. Amazon opens with its first $10,233 (row 6, cell F6).
Apr 2026. $141,847, the low month of the year.
May 2026. $191,967, up 35 percent. Amazon reaches $27,281.
Jun 2026. $185,761. The 6-pack and 9-pack tortilla chips and the Sorghum Sampler launch this month (SKU launch dates below).
Jul 2026. $235,755, the highest month after January. Amazon is $44,397, its largest month.

By SKU, three cohorts

Source: Revenue by SKU.xlsx (Net Sales and Launch Date). Total $1,191,326 across 20 SKUs. The sheet carries no period header, so its date range is unstated. One row, the 4-pack flavor sampler, carries a launch note of "11/1/2026 replaced with Sorghum Sampler"; the date reads as 11/1/2025, to confirm with the founders.

SKU	Net sales	Share	Launch	Cohort
12-pack popped flavor samplers	338,083	28.4%	not stated	Launch / sampler
24-pack Olive Oil Pink Salt	204,199	17.1%	2025-11-01	Launch / sampler
6-pack tortilla chips	144,725	12.1%	2026-06-01	Jun tortilla / sorghum
4-pack flavor sampler	79,240	6.7%	2025-11-01 (replaced)	Launch / sampler
24-pack Seriously Cheesy	77,471	6.5%	2025-11-01	Launch / sampler
24-pack Flavor Sampler	56,265	4.7%	2025-11-01	Launch / sampler
Sorghum Sampler	56,192	4.7%	2026-06-15	Jun tortilla / sorghum
24-pack Med Herb	34,248	2.9%	2025-11-01	Launch / sampler
Holiday Tin	34,058	2.9%	Limited	Limited tin
24-pack Cacio e Pepe	33,278	2.8%	2025-11-01	Launch / sampler
12-pack Olive Oil Pink Salt	32,040	2.7%	2025-11-01	Launch / sampler
VDAY Sampler	27,299	2.3%	Limited	Limited tin
9-pack tortilla chip	25,045	2.1%	2026-06-01	Jun tortilla / sorghum
12-pack Seriously Cheesy	13,121	1.1%	2025-11-01	Launch / sampler
Vegan Flavor Sampler	9,804	0.8%	2026-05-01	Launch / sampler
Pop of Joy Tin	7,344	0.6%	2026-04-15	Limited tin
12-pack Med Herb	6,050	0.5%	2025-11-01	Launch / sampler
12-pack Cacio e Pepe	5,992	0.5%	2025-11-01	Launch / sampler
Movie Tin	3,927	0.3%	2026-05-15	Limited tin
July 4 Tin	2,946	0.2%	2026-06-15	Limited tin

Cohort totals: the November 2025 launch line plus flavor samplers is about $889,791, which is 74.7 percent of SKU revenue. The June 2026 tortilla and sorghum line is about $225,962, which is 19.0 percent, built in two months. The limited and seasonal tins are about $75,573, which is 6.3 percent. The three cohorts sum to the $1,191,326 total.

Run-rate and the forward projection

Off July alone, $235,755 times twelve is about $2,829,059. Off the last three months, May to July, the average is $204,494, which is about $2,453,934 a year. These are run-rate arithmetic on actuals, not forecasts.

The sheet also carries a forward projection for August to December (row 3). It is shown here as projection only, with no actuals behind it.

Month	Projected (row 3)	Actual
Aug 2026	255,894	none in room
Sep 2026	325,894	none in room
Oct 2026	407,214	none in room
Nov 2026	639,708	none in room
Dec 2026	780,500	none in room

The projection steps up from $255,894 in August to $780,500 in December, against a July actual of $235,755. The coming months of actuals will test it.

P&L revenue, Jan to Apr 2026, and the two measures

Source: Cob P&L .pdf, page 1, period "January-April, 2026". Revenue lines: 40010 Revenue Pops $754,081; 40050 Revenue Shipping $110,394; 40400 Discounts minus $51,203; 40430 Shopify Subscription Discount minus $13,601; total discounts minus $64,804. Total Revenue $799,671.

The P&L and the channel sheet report the same months on different bases, so the totals differ. The P&L revenue for January to April is $799,671; the channel sheet's January to April sales (cells D4 to G4) sum to $777,176. The P&L reads higher because it counts $110,394 of shipping revenue and $64,804 of discounts, while the channel sheet records Shopify plus Amazon product sales only. The mapping between the two is worth confirming with the founders.

What the room covers, and what will follow

August actuals to follow. The room covers Nov 2025 through Jul 2026. For August it has an order count (2,071, returning-customer csv) and a projection ($255,894); the dollar actual will follow.
Pre-launch period. Sales begin in November 2025, so there is no earlier revenue to show.
Annual statements to follow. The room holds the four-month Jan to Apr P&L; FY statements will follow as the year completes.
SKU sheet period. Revenue by SKU.xlsx has no period header, so the window its $1,191,326 covers is worth confirming with the founders.
Geography split. A country or region breakdown is not included.
New versus returning dollars. The returning-customer csv gives order counts and a returning rate; a revenue split by new versus repeat customers is not included.